HUL has trained thousands of women in villages across India to develop an entrepreneurial mindset and make them financially independent. These women. Enlightening The Lives of Rural Women: Operation of Hul Shakti – Its Working & Principal, Dr. AER College of Management Studies & Research, In case the RSP visits only one existing SE village on any particular day. Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to HUL found it difficult to set up a distribution channel in rural parts of.

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Subscribe To Posts Atom. In Sri Lanka, they are called ‘Saubhagya’, which means good luck. Read on for a complete analysis of HIND. Please do not sgudy this option on a public machine. Please send me project shakthi report. Suresh Prabhu Clamour grows for review of Reserve Bank’s ownership rules for private banks as Kotak deadline approaches Expect to nearly treble sales in India in Moreover, the company has ready consumers in the SAs who become users of the products besides selling them.

Due to the recent government measures like waiver of loansnational rural employment guarantee scheme and increasing minimum support price, disposable income in rural India has been rapidly increasing.

Release Notes Terms Of Use. Project Shakti has been replicated in Pakistan and Sri Lanka.

HUL: Project Shakti business model overview

By this token, Project Shakti is not only encouraging the enterpreneural spirit in the rural women but is also working towards financial independence of the women. It is amply clear that India can never progress unless it empowers its womenfolk. For example, a problem faced by HUL was that the SAs were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct selling.

Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.

Comments are moderated by Equitymaster, in accordance with the Terms of Useand may not appear on this article until they have shakri reviewed and deemed appropriate for posting. Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice.


The company countered this problem by hosting Shakti Days. Sales on the other hand came in at Rs 92 bn up How insider buying and a stidy increasing his stake helped us to find our next recommendation. We also have a project related to distribution of product in rural areas particularly which requires women, so in case if anybody interested we can work together.

We feel that with this initiative, HUL has been successful in maintaining its distribution reach advantage over its competitors.

Under this programme, trained communicators visit schools and village congregations to drive messages on sanitation, good hygiene practices and women empowerment.

He says that he hopes to see Project Shakti spread to Africa by the shamti.

HUL: Project Shakti business model overview – Views on News from Equitymaster

SinceEquitymaster has been the source for honest and credible opinions on investing in India. This project was started in with the aim of increasing the company’s rural distribution reach as well as providing rural women with income-generating opportunities.

This programme will help provide HUL with a growing customer base which will benefit the company for years to come. Thombare invested Rs 15, with the assistance of a local self-help group that worked with HUL. About Us The Equitymaster Way.

Thank you for posting your view on Equitymaster! Equitymaster requests your view! News You Can Use. Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense. In the meantime, you may want to share this article with your friends!

Archana Oct 14, She earns a 13 per cent commission on products sold directly to consumers, and three per cent on goods sold to retailers. Key features of project Shakti are: Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied. More Views on News. An initiative which helps support Project Shakti is the Shakti Vani programme.


I worked and that was worst exp with shakti at Punjab ,,,,,,friends don’t spoil your carrier in shaktiit is totally fraud The products are then sold door-to-door or through petty shops at home.

Here an artificial market place sgakti created with music and promotion and the ladies were able to sell their products in a few hours without encountering any stigma or bias. After training she is asked to put up Rs 20, as investment which is used to buy products for selling.

As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. Furthermore, retailers cannot be present in all the centres as many of them are so small that it makes them economically unfeasible. Case analysis, solutions to problems, articles related to different subjects of management studies etc.

Shakti Ammas are able to reach far flung areas, which were economically unviable for the company to tap on its own, besides being a brand ambassador for the company.

Moreover, men were not liable to go to a woman’s house and buy products. Most Popular My Latest Recommendation is the Perfect Play on the Rise of Electric Vehicles Profit Hunter Dec 18, As the debate heats up on who the future belongs to – electric vehicles or Internal Combustion Engines, here’s a stock that makes sure you will be on the winning side, without taking sides.

Its a very good opportunity for development and employment opportunity in rural areas. I work in an organisation which has a membership of 1. The 5 Minute Wrapup Profit Hunter. Project Shakti business model overview “. I am interested in taking this program to the members so that they can beocme economically empowered. Thombare lost her husband inand she had to raise their toddler on her own. However, rural markets present studu own sets of problems.