Hamam is a brand of soap made in India and marketed by the Indian unit of Unilever. The brand was previously owned by Tata Sons. The name comes from the. Relaunching the brand Hamam in urban & rural markets. Hamam is a natural soap it was more of a natural soap than herbal Hamam Sample Work – Lush “Hope Soap” advertising proposal (student project). Ready to download MBA project reports in Finance, Banking, Human Resource HR, Marketing and many more.

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Lever Brothers Margarine Unie W. Utilitarian benefits of a product are associated with the more instrumental and functional attributes of the product. And some suggested to reduce the price so that middle class can buy the soap. Lux soap Established Year: Init became the first mass-market toilet soap in the world.

From the table it is inferred that Click here to sign up. By the early s, it was a hugely successful brand and inthe Lever Brothers conducted a contest that led them to a very interesting finding: If yes describe what ……………………………………………………………………………………… 25 Do you have any suggestions? No AJ K. Customer satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services exceeds specified satisfaction goals.

Hindustan Unilever company website. The price fairness itself and the way it is fixed and offered have a great impact on satisfaction. The customer is asked to evaluate each statement in terms of their perceptions and expectations of performance of the organization being measured. Log In Sign Up. Today, Lux products are manufactured at 71 locations with more than suppliers and associates providing the raw materials. By using this site, you agree to the Terms of Use and Privacy Policy.


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Hamam (soap)

A structured questionnaire is used to collect the primary data. Hedonic benefits are associated with the sensory and experiential attributes of the product. If more than 3 mention in numbers a 1 b 2 c 3 pproject Others………. This study is on attempt to analyze the problems faced by the consumer of the product. Skip to main content.

Enter the email address you signed up with and we’ll email you a reset link. No AJ M. It is the vision of Lux soap to give woman that million hamqm feelings every time they use the Lux product be it one of their fragrant beauty soaps or refreshing body washes. It is the record of our original work done under the supervision and guidance of Ms.

Most of the people are satisfied with small sized LUX soap. The main marketing objective was also to maximize the market share and proiect modifications in the product.

From the above table it is inferred that the This product article is a stub. Customer satisfaction developed in soao s by Professor Noriaki Kano that classifies customer preferences into five categories: Lux toilet soap was launched in the United States in promect in the United Kingdom in Hamam soap was established in as a mild soap that could be used by families.

The level of satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization’s products.

HAMAM SOAP Questions and Answers, Discussion –

Subsequently, Lux soap has been marketed in several forms, including hand wash, shower gel and cream bath soap. Retrieved 21 February Company targets only youth between 15 to 35 years who are conscious of beauty and skin but in current scenario all people are more conscious regarding their skin and beauty, so company should also consider them while manufacturing the product.


Although the literature on consumer satisfaction is accumulating, the stream of research is still in the development stage, hence is highly inconsistent and fragmented. According to Herrmann et al.

Most of the people suggested that they would like to see more attractive package for LUX soap though the present packing is of good quality. Thomas Jones and Earl Sasser Jr.

ROYAL Projects: Project on Hamam Soap

The Kano model offers some insight into the product attributes which are perceived to ahmam important to customers. Between andHamam launched Hamam Nalangumavu soap. It is said to be pure and safe on the skin. We would also like to thanks Ms.

From Wikipedia, the free encyclopedia. You can help Wikipedia by expanding it. The brand was previously owned by Tata Sons. Help Center Find new research papers in: You can tick more than one option a Lotus and cream purple b Sandal c Strawberry d Peach 21 What is the maximum price you spend on lroject sized bath soap?

The brand was founded by the Lever Brothers in and now known as Unilever.